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ADVERTISING POLICY
2007-2008 Advertising Forms are available in PDF format. Forms include the 2008 CATESOL Statewide Conference, CATESOL Newsletter, CATESOL Journal, and information for regional and chapter conferences.
I. Function
CATESOL solicits and accepts advertising for which a fee is charged at
its conferences and in its publications: for the following reasons:
- To inform members and conference participants of new publications,
software, and instructional materials and of professional development
opportunities directly related to TESL
- To inform members and participants of any resource centers
- To interact and cooperate with publishers who attend our conferences
to learn the latest trends/ideas in research and incorporate those
trends fairly quickly into new texts.
- To expand member services by generating non dues revenue through
advertising and other corporate support which may offset the price of
conferences and publications.
II. Type of Advertisers
Advertising is restricted to that submitted by publishers, (including
self publishers), and academic institutions. Specifically excluded are
other types of advertising, such as that by travel agents, insurance
companies. CATESOL will not accept advertising from publishers that is
inconsistent with mission and policy.
III. Advertising space
Advertising space is allocated in such a way as to try to give maximum
exposure to the greatest number of advertisers while maintaining quality
and integrity of CATESOL publications. However, consideration may be
given to advertisers who have consistently adhered to catesol's
advertising policy and have paid their bills in a timely manner.
IV. Recommended procedures re. advertising at conferences and in
publications
- To help publishers’ plan and budget better and to reduce repetitive
efforts of CATESOL’s volunteers, a committee consisting of the
advertising chair (+ two other Board members) is to let all potential
advertisers know of sponsoring and advertising opportunities upfront in
a professionally presented package containing:
- description of CATESOL, mission statement, goals and objectives
- list of dates for and contact people for State, Regional, and Chapter
Conferences
- a profile of meetings letting the publishers know what
target audience they might expect. for each conference.
- Development of a checklist for the advertising liaison including
such points as:
- Is the advertising appropriate (suitable) to our field
- Is the advertising consistent with our position statement, mission,
policy
- Does the advertising contain any offensive language
- Is the language clear
- Sponsorship (advertising) rates must be set so that CATESOL doesn’t
bear any sponsorship costs.
- Contracts, which may be a memorandum of understanding, should
contain an agreement which gives CATESOL review and approval rights to
all promotional materials (copy & art) produced in support of the
program (e.g. fliers, ads, direct mail)
- If fliers are included, they must state: Paid advertising.
Acknowledgment of other sponsorship could thank the publisher for
underwriting certain costs, e.g. the mailing, the production of fliers.
- CATESOL’s acceptance of an advertisement does not constitute
endorsement or approval of any product or service being promoted and no
advertisement will be accepted that expresses or implies CATESOL
endorsement.
- There must not be any unreasonable restraint of trade or exclusivity
reserved for one publisher. A special position in a publication or flier
will be on a first come, first serve basis, with priority given to the
first publisher whose request to have advertising included arrives.
However, advertising space is limited and may fill prior to reservation
deadline
- If an agency offers assistance, financial or otherwise (e.g. space,
rooms, printing), the agency may be listed as a co-sponsor of a CATESOL
conference or workshop. However, CATESOL must clearly be indicated as
the primary sponsor of the event (e.g. through type size, location in
list of sponsors) and maintains control of the event. Agencies may
include colleges, school districts, Boards of Education and professional
organizations. Publishers may also be noted as a co-sponsor with their
contribution to the event clearly indicated on all conference fliers and
materials.
- CATESOL members must be informed that advertising efforts have
expanded.
- The recommendations above refer mainly to printed advertising,
fliers, etc. Conference committees require flexibility re. other kinds
of sponsorship such as: bags, coffee, pencils, social events, pens,
pads, etc. However, such sponsorship must still be consistent with
CATESOL’s mission and the general principles in this policy and should
follow the guidelines for disclosure.
V. Specifics concerning contracts or letters of intent
- CATESOL will invoice advertiser for all requested typesetting,
paste-up, and corrections
- Cancellations must be submitted in writing and confirmed by CATESOL
one month prior to the reservation deadline for the particular event,
Newsletter issue or Journal to withdraw without penalty.
- Invoices due and payable in 30 days. No agency discounts are
allowed. CATESOL will hold both the advertiser and the agency liable
for all payments due.
- Prices are subject to change.
- CATESOL shall not be liable for any costs or damages if for any
reason it fails to publish an advertisement.
- Advertising and their agents agree to indemnify and protect CATESOL
from all claims, actions, or expenses arising from advertising placed in
CATESOL publications.